Chicago, Illinois Trademark Attorney
A trademark identifies the source of a product or service to ensure its quality and consistency as expected by consumers. The value of a trademark is the goodwill behind it, and it allows consumers to purchase your product or service by identifying your business as the known source. If you are a business owner, you may be considering a trademark for your business, product or service to help develop your market niche.
At Edelson IP Law Group, Ltd., we provide strategic and experienced advice to protect the rights of our clients interested in securing trademark protection.
Contact us for a consultation regarding your trademark or claim.
Creating an Effective Trademark
Trademarks are based on their level of identification. A good trademark can easily identify your business, product or service. When creating a trademark, it is important to determine your market niche. Your trademark will fall into one of these categories:
• Descriptive
• Suggestive
• Fanciful or Arbitrary
These will help determine the strength of your mark.
Trademarks can be a symbol, a design, an image or name, or anything else that can operate as a unique identifier. Protecting your brand in the marketplace is necessary to help maintain your competitive edge. Our firm is experienced in helping clients obtain trademarks and protecting their trademark rights.
The Trademark Process
In applying for a trademark or service mark, a Trademark Examiner at the U.S. Patent and Trademark Office will make a determination if your potential mark is unique on its own. If your mark is descriptive, and therefore considered weak, additional resources, time and effort will be required to have the application ripen into a registration. Therefore, careful determination should be at the beginning in choosing a mark for your business, goods, or services.
Obtaining trademark protection can take up to 18 months. Our firm is experienced in preparing, filing and prosecuting trademark applications. We will include the necessary information within your trademark application to ensure the application is processed as quickly as possible. We strongly recommend that a trademark search be ordered at the beginning of the process so that potential infringement can be avoided and similarity to existing trademark registrations can be determined.
Contact our office for a free 45 minute consultation with an experienced Illinois intellectual property lawyer
Credit cards accepted • Hours: 9:00 a.m. to 7:00 p.m. • Weekend appointments available
Edelson IP Law Group, Ltd.
2275 Half Day Road, Suite 122
Bannockburn, IL 60015
Phone: 847-374-9797
Fax: 847-374-9799
